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☆ 3 reasons why Wall Street is playing Roblox again
▼ + stars: | 2024-05-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

CNN —Many adults heard the phrase “Robux” for the first time last holiday season when the virtual currency of gaming platform Roblox landed on the top of most wish lists. And it will have to prove to Wall Street there’s more growth up ahead. In its fourth quarter of 2023, Roblox revenue was $750 million, up 30% year-over-year – but had a net loss of $323.7 million. Like Fortnite, Roblox is also moving ahead with a“payout to creators” business model. “It’s clear that [Roblox] intends to go after younger gamers in 2024 and 2025,” Ward said.

Persons: ”, Roblox, Matilda Beinat, Lindsey Nicholson, UCG, David Baszucki, Ralph Lauren, Mike Proulx, Forrester, “, ” Proulx, Michael Nagle, ” Beinat, Lewis Ward, ” Ward, Ward Organizations: CNN, Investors, ABI Research, “, Gaming Center, Costco, Brookhaven RP, Nike, Walmart, New York Stock Exchange, Bloomberg, Getty, Apple’s, IDC, Disney, Pixar, Marvel, Star Wars Locations: Asia, Roblox, New York, Fortnite

☆ Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.

Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox

☆ Roblox shares rise 13% after company beats estimates and issues strong guidance
▼ + stars: | 2024-02-07 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +3 min

Roblox reported results for the fiscal fourth quarter on Wednesday that beat consensus estimates on the top and bottom lines. Here's how the company did:Losses per share: 52 cents vs. 55 cents expected by analysts, according to LSEG, formerly Refinitiv. Revenue (bookings): $1.13 billion vs. $1.08 billion expected, according to LSEG. The revenue figure is what Roblox calls bookings, a category that includes sales recognized during the quarter and deferred revenue. The company provided guidance for 2024 and the first fiscal quarter.

Persons: Roblox, David Baszucki, Baszucki, CNBC's Steve Kovach Organizations: New York Stock Exchange, Revenue, & Locations: & Canada

☆ Roblox shares rise 10% after company beats estimates and issues strong guidance
▼ + stars: | 2024-02-07 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +3 min

Roblox reported results for the fiscal fourth quarter Wednesday that beat consensus estimates on the top and bottom lines. Here's how the company did:Losses per share: 52 cents vs. 55 cents expected by analysts, according to LSEG, formerly Refinitiv. Revenue (bookings): $1.13 billion vs. $1.08 billion expected, according to LSEG. The revenue figure is what Roblox calls bookings, a category that includes sales recognized during the quarter and deferred revenue. The company provided guidance for 2024 and the first fiscal quarter.

Persons: Roblox, David Baszucki, Baszucki, CNBC's Steve Kovach Organizations: New York Stock Exchange, Revenue, &, CNBC PRO Locations: & Canada

☆ A top E.l.f. Beauty marketer reveals how the beauty brand uses platforms like TikTok and Roblox to develop products and drive sales
▼ + stars: | 2023-11-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Beauty is known for making viral, lower-priced makeup products and promoting them on platforms like TikTok and Roblox. Besides Roblox, E.l.f. According to Circana's 2023 Makeup Consumer report, Twitch is a small but growing platform for driving makeup sales. Larissa Jensen, VP and global beauty industry advisor at research firm Circana, said that TikTok is a major driver in driving makeup sales. Fifty-two percent of makeup wearers said TikTok influenced their makeup purchases compared to 45% of makeup wearers who said that Instagram influenced their makeup purchases.

Persons: Laurie Lam, Lam, Twitch, TikTok, TikTokers, Larissa Jensen, Instagram, Jennifer Coolidge, Mike White, Coolidge Organizations: longtime L'Oreal, Business, Bowl, TV Locations: E.l.f

☆ All kids want for Christmas this year … Robux and gaming subscriptions
▼ + stars: | 2023-11-29 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

CNN —Nicole Randol — a Missouri-based mother of two boys, ages 6 and 10 — recently posted a message on a popular Facebook parenting group about Robux, the virtual gaming currency for the platform Roblox: Target was having a 40%-off sale for Robux. “I expect it to be the most exciting thing they open [on Christmas],” Randol, who bought two $100 Robux cards, told CNN. Gaming subscriptions continue to gain popularity, too. “What’s changed, naturally, is the games that families are playing.”According to ESA, more than 212 million Americans play video games on a regular basis. Still, with the rise of subscriptions and gaming currency, what lands under the Christmas tree may be smaller in size than years before.

Persons: CNN — Nicole Randol —, —, ” Randol, Fortnite, trumping, ”, Christopher Byrne, Guy, “, ” Roblox, Robux, Michael Inouye, Cozy, Byrne, “ What’s, ” Byrne, Jim Silver, Bitzies, ” Bryne, Parija Kavilanz Organizations: CNN, Robux, Entertainment Software Association, Epic Games, PlayStation, Pro, Apple, ABI Research, National Retail Federation, ESA, Gaming Locations: Missouri

☆ Shares of Roblox pop 17% after company's third-quarter results beat estimates
▼ + stars: | 2023-11-08 | by ( Ashley Capoot | ) www.cnbc.com time to read: +1 min

Shares of Roblox popped 17% in premarket trading Wednesday after the company released third-quarter results that beat on top and bottom lines and showed strong user growth. Roblox reported $702 million in bookings in the year-ago quarter. Roblox reported 70.2 million average daily active users, up 20% from a year earlier. The company reported a net loss of $277.2 million for the quarter, which ended Sept. 30. Roblox reported a net loss of $297.8 million for the same period in 2022.

Persons: Roblox Organizations: LSEG Locations: East Asia, Europe

☆ Roblox beats bookings estimates on higher in-game spending, shares jump
▼ + stars: | 2023-11-08 | by ( Harshita Mary Varghese | ) www.reuters.com time to read: +2 min

REUTERS/Brendan McDermid/ File Photo Acquire Licensing RightsNov 8 (Reuters) - Roblox (RBLX.N) beat quarterly bookings estimates as in-game spending jumped and summer break drove more users to its online gaming platform for titles including "Adopt Me!" and "Murder Mystery 2", sending its shares over 17% higher on Wednesday. Net bookings, generated from in-game purchases of Roblox's virtual currency "Robux", came in at $839.5 million, beating estimates of $830.2 million, according to LSEG data. It also recorded over 15 million downloads in October from Sony's (6758.T) PlayStation devices after launching in the previous month. In February next year, Roblox will reveal its forecasts for full-year 2024 and the first quarter, it said.

Persons: Brendan McDermid, Roblox, Michael Guthrie, Harshita Mary Varghese, Shinjini Ganguli Organizations: New York Stock Exchange, REUTERS, Electronic Arts, Thomson Locations: New York, U.S, Europe, Asia, Sony's

☆ Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers
▼ + stars: | 2023-10-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Roblox introduced Immersive Ads earlier this year with two initial formats. Image Ads are non-clickable static images that appear within a Roblox experience, while Portal Ads are images with a door that teleport users to other Roblox experiences and games. Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency. Roblox has said it plans to open up the Immersive Ads self-service ad platform to more advertisers later this year. Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform.

Persons: Stephanie Latham, Latham, Christina Wootton, Wootton, Roblox, Uber, Brent Koning, Nilesh Ashra, You've Organizations: NARS, Spotify, Nascar, Gucci, Brands, Netflix Locations: Meta, North America, Roblox's, Roblox, Sunsilk City

☆ Roblox is letting game creators sell 3D virtual goods as it looks for ways to boost revenue
▼ + stars: | 2023-09-08 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +3 min

Roblox, the popular kids gaming platform, is looking to bolster revenue by giving a wider swath of users the ability to create and sell more types of digital goods. The company said on Friday that subscribers to the Roblox app's upper-tier premium plans, which give users a monthly allowance of the Robux digital currency, will be able to hawk their 3D goods to other users. Previously, Roblox gamers could only create and sell 2D goods like virtual clothing and were required to apply and win approval to be part of the company's user-generated content (UGC) program in order to do the same with 3D assets. When customers use the currency to buy virtual items within games, Roblox shares 30% of the revenue with the game developer. By allowing Roblox users to create and sell 3D goods, the company could gain more paid subscribers who are willing to spend money for that feature.

Persons: Manuel Bronstein, Roblox's, Roblox, Bronstein Organizations: CNBC Locations: San Francisco

☆ Edtech startup Kinjo incentivizes kids to play educational mini-games in Roblox. Check out the pitch deck it used to raise $6.5 million in seed funding.
▼ + stars: | 2023-08-21 | by ( Madeline Renbarger | ) www.businessinsider.com time to read: +5 min

With Kinjo, kids can earn virtual currency called Robux by playing higher-ranked learning games. To earn these Robux, kids can spend real-world money, or they can play simple mini games to "grind" for Robux rewards. Kids who use Kinjo are three times more likely to spend time on games that are more productive than kids without Kinjo, Malcolm said. Many edtech gaming platforms are already on the market, such as the social-emotional learning game Social Cipher or the STEM learning game Royelles. Check out the 16-slide pitch deck that Kinjo used to raise $6.5 million in seed funding:

Persons: Charles Thornburgh couldn't, Thornburgh, Jim Breyer's Breyer, Kinjo, Laura Malcolm, Kinjo's, Malcolm said, Krishna Srinivasan Organizations: Austin, LiveOak Venture Partners, Silverton Partners, Jim Breyer's Breyer Capital, Roble, Robux, Roblox Locations: Roblox, Silverton, Austin , Texas, Fortnite

☆ Roblox shares drop 20% after company misses estimates on top and bottom line
▼ + stars: | 2023-08-09 | by ( Ashley Capoot | ) www.cnbc.com time to read: +3 min

Shares of Roblox fell 20% Wednesday after the company reported second-quarter results that missed analysts' expectations on top and bottom lines. Here's how the company did:Loss per share: 46 cents loss vs. 45 cents loss per share expected, according to a Refinitiv survey of analysts. 46 cents loss vs. 45 cents loss per share expected, according to a Refinitiv survey of analysts. Revenue (bookings): $781 million vs. $785 million expected, according to Refinitiv. The revenue figure is what Roblox calls bookings, a category that includes sales recognized during the quarter and deferred revenue.

Persons: Roblox, David Baszucki, Baszucki Organizations: Revenue, VR

☆ Budding fashion designers are learning the benefits of creating digital outfits for Roblox
▼ + stars: | 2023-05-27 | by ( Grace Mayer | ) www.businessinsider.com time to read: +2 min

This year the Parsons School of Design teamed up with Roblox, an online gaming platform, for a design course. The course aims to prepare students for a fashion world that's increasingly merging with the digital world, The Verge reported. Digital designs on platforms like Fortnite have already proved to be profitable on these platforms. The digital fashion sector will be worth $50 billion by 2030, according to Morgan Stanley. And luxury fashion brands, including Gucci and Burberry, are already designing for the metaverse and Roblox, Insider reported.

☆ Shares of Roblox fall 12% after company releases March update
▼ + stars: | 2023-04-17 | by ( Ashley Capoot | ) www.cnbc.com time to read: +1 min

Shares of Roblox tumbled 12% on Monday after the gaming company released its March 2023 metrics report that showed it expects average bookings per daily user to fall year over year. Estimated bookings were between $247 million and $255 million for the month, up 23% to 27% year over year. Roblox calls its revenue figure bookings. Roblox also said it will stop releasing monthly key metrics reports. Shares of Roblox are up more than 60% year to date.

☆ Roblox stock up 24% after fourth-quarter earnings report beats estimates
▼ + stars: | 2023-02-15 | by ( Ashley Capoot | ) www.cnbc.com time to read: +1 min

Shares of Roblox popped 24% Wednesday after the company reported fourth-quarter earnings that beat analysts' expectations on top and bottom lines. Roblox reported $770.1 million in bookings in the year-ago quarter. Roblox reported 58.8 million average daily active users, up 19% from a year earlier. The company reported a net loss of $289.9 million for the quarter, which ended Dec. 31. Roblox reported a net loss of $143.3 million for the same period in 2021.

☆ Silly Meta, Roblox isn’t just for kids
▼ + stars: | 2023-02-15 | by ( ) www.reuters.com time to read: +2 min

NEW YORK, Feb 15 (Reuters Breakingviews) - Video-game and social-media hub Roblox (RBLX.N) isn’t playing around when it comes to expanding its audience. The company behind MeepCity and Royale High has been racing alongside Meta Platforms (META.O) to turn the metaverse into more than just a vague buzzword. Despite being unprofitable and considerably smaller than Facebook’s owner, it is putting up a solid fight. Meta is mulling ways to attract younger users, including maybe opening the game up to minors older than 13. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

☆ Roblox jumps to 2-month high as the games platform posts rise in monthly bookings
▼ + stars: | 2023-01-17 | by ( Carla Mozée | ) www.businessinsider.com time to read: +3 min

The 12% rally was sparked by the December bookings report from the online games platform. Bookings, the company's way of keeping tabs on its Robux currency, rose by up to 20% last month. More time spent on the platform and bookings growth may bode well for the company's fourth-quarter earnings report due on February 13. Roblox on Tuesday estimated December revenue between $189 million and $199 million, a decline of between 1% to 6% year-over-year. The company also said it will stop publishing monthly metrics, with the last report due in April for March's performance.

☆ Shares of Roblox pop after December update shows increase in bookings
▼ + stars: | 2023-01-17 | by ( Ashley Capoot | ) www.cnbc.com time to read: +1 min

Shares of Roblox popped 13% on Tuesday after the gaming company released its December 2022 metrics report. It showed estimated bookings were between $430 million and $439 million for the month, up 17% to 20% year over year. Roblox calls its revenue figure bookings. The December report seemed to encourage investors after shares of Roblox closed down 15.7% when the company released its November business update. That report showed slowing growth and a decline in how much it earns from its daily users.

☆ Wolfe Research downgrades Roblox, cites growth worries after November update
▼ + stars: | 2022-12-21 | by ( Sarah Min | ) www.cnbc.com time to read: +2 min

Sell shares of Roblox as they have further to fall, according to Wolfe Research. Analyst Gal Munda downgraded shares to underperform from peer perform after Roblox issued a November business update last week that showed slowing growth, as well as a drop in what it earns from its daily users. Roblox shares have dropped more than 73% in 2022, far more than the S & P 500's 19% decline. Meanwhile, consensus estimates for bookings growth over the near-to-medium term remain elevated, according to the analyst. "We now forecast RBLX bookings CAGR from 2022 to 2025 of 12% (vs 14% prior), decreasing our 2023 EBITDA estimate to $253 (vs $288 prior)," Munda wrote.

☆ Roblox shares sink after November update shows slowing growth
▼ + stars: | 2022-12-15 | by ( Sofia Pitt | ) www.cnbc.com time to read: +2 min

Shares of Roblox were down 16% on Thursday after the gaming company released a November business update that showed slowing growth and a decline in how much it earns from its daily users. The company said estimated bookings were between $222 million and $225 million for the month. But, in November 2021, Roblox said estimated bookings during the same period grew 22% to 24% year over year. Roblox's average bookings per daily active user were between $3.92 and $3.97, down 7% to 9% from a year ago. Overall daily active users rose 15% from November 2021 to 56.7 million users but, last year, the company reported 35% growth.

Like many parents, Greg and Selena Robleto offered to pay their kids for doing household chores. The couple quickly learned their money was no good. The girls wanted to be paid in Robux—the online currency in videogames from Roblox Corp.—and turned up their noses at the crinkled, paper dollars the couple was offering.

☆ Roblox shares sink after reporting bigger loss than expected
▼ + stars: | 2022-11-09 | by ( Ashley Capoot | ) www.cnbc.com time to read: +1 min

The New York Stock Exchange welcomes executives and guests of Roblox (NYSE: RBLX), today, Wednesday, March 10, 2021, in celebration of its Direct Listing. Shares of Roblox fell more than 15% in premarket trading Wednesday after the company reported a third-quarter loss but beat analyst estimates for bookings revenue. Here's how the company did:Loss per share: 50 cent loss vs. 35 cent loss per share expected, according to Refinitiv50 cent loss vs. 35 cent loss per share expected, according to Refinitiv Revenue (bookings): $702 million vs. $686 million expected, according to RefinitivThe revenue figure is what Roblox calls bookings, which include sales recognized during the quarter and deferred revenue. Roblox said average bookings per daily active user was $11.94, down 11% year over year. The company saw bookings swell more than 200% during the pandemic when kids were spending more time on their screens while stuck at home.

☆ Gen Z-ers are using their own metaverse avatars as inspiration for their real-life clothing choices, as the digital fashion space grows in popularity
▼ + stars: | 2022-11-02 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +4 min

But on the gaming platform Roblox, users can adorn their digital avatar with a Lola handbag for just under $10. Three out of 4 were willing to spend money on digital fashion, with one in 4 admitting to spending between $20 to $100 on a single item. She believes that number is going to continue increasing as the digital fashion space evolves. RobloxBy 2030, the digital fashion space is poised to be worth $50 billion, according to projections by Morgan Stanley. There are more than 100 brands that have created handbags, shoes, and other clothing items for Roblox, according to Wootton.

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